Don't Believe These Social Media Myths
Social media is still a relatively new concept, though it's clear to many client-facing small business owners that these online outlets are essential to maintaining contact with customers and draw in new business. Some employers who are unfamiliar with sites like Twitter and Facebook, however, may have heard some rumors that make them less likely to roll out a strong social media campaign. A recent article in Small Business Trends looks at some of these myths, and examines why they aren't true.
Customers aren't interested in what I think
Social media can sometimes feel self-indulgent, but when tweeting or posting on Facebook from a business perspective, your focus shouldn't be on "you." You and your social media employees can share tips and tricks, but making too many personal posts on your business accounts can turn customers off. Instead, have your employees use a second mobile number for personal matters, so that they can focus on your brand when using their mobile devices to tweet, post, pin, text or make calls to customers.
Social media will disappear some day
If you still think that social media is just a passing fad, it's time to update your opinion. While Facebook and Twitter may not always be the reigning websites they are today, you can bet that the trend of social media is here to stay. In fact, it's become so popular that some consumers rely entirely on a business' online presence when making buying decisions. In other words, if your company doesn't have a strong social media voice, some consumers will opt for competitors who do.
I don't need to hire a professional
Some business owners may think that they can get away with allowing their teenage daughter or son to manage their social media account, but there's a big difference between keeping up with an account for social purposes, and using Twitter, Facebook or Pintrest for business purposes. You'll want a professional who not only knows how to post interesting and relevant information for your customers, but who also understands the ins and outs of internet security.
Customers will trash my business
One of the biggest fears surrounding social media is that customers will use it as an opportunity to complain about businesses. While you may get some negative feedback on your business, it can also help you reshape your model to better serve your customers. RightNow's 2011 Customer Experience Impact Report, which looked at the relationship consumers have with their preferred brands, found that 16 percent of survey respondents felt alienated by businesses because they weren't social enough.
Business owners may be doing themselves a favor by getting involved with social media, as it not only help you reach new customers, but it could also promote brand loyalty with your audience. Although you'll need to be smart about your internet privacy to avoid any mishaps, there are more benefits than problems when it comes to getting involved in social media.