Mobile Shopping Rises 70 Percent in a Single Year
Cyber Monday has come and gone, and the early statistics are showing that it was a successful day for online retailers. While online sales in general are up, it appears that the real game-changer this holiday season is mobile shopping, making mobile privacy an important issue.
The IBM Digital Analytics Benchmark survey tracked more than one million e-commerce transactions and relevant social media statistics on Cyber Monday.
The results show that consumer spending on the shopping holiday increased 30.3 percent over 2011, with 18 percent of consumers using a mobile device to view a retailer website, a 70 percent increase over last year. Overall, mobile sales made up nearly 13 percent of online purchases, which is a 96 percent increase over 2011.
Tablets helped contribute to the mobile traffic increase, IBM reports. The iPad generated more traffic than any other mobile phone or tablet, representing 7 percent of online shopping. Apple's iPhone clocked in next at 6.9 percent, followed by Google's Android at 4.5 percent.
Many shoppers participated in "multi-screen shopping," according to the news source. Around 58.1 percent of consumers used their smart phones to look for bargains, even while in stores.
"Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend, but when the cash register closed it officially became the biggest online shopping day ever," said Jay Henderson, strategy director for IBM Smarter Commerce. "Retailers that adopted a smarter marketing approach to commerce were able to adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device of choice, and fully benefit from this day and the entire holiday weekend."
The peak hour for online shopping was 11:35am EST. This may be because major commutes across the nation had ended by this time. It also suggests that many shoppers are going online during office hours to do a little buying.
Business owners who allow their employees to use mobile devices on the company's internet service should be wary. Visiting unscrupulous websites with company provided devices could threaten a business's mobile security. It may be wise to provide employees with an additional phone number and browser they can use during office hours to prevent fraud and protect employee privacy.
As the holiday season continues, it's likely that mobile phone users will continue to shop online. Employers should act now to make sure they are protecting privacy.