Study examines privacy policies for mobile applications

Jul 23, 2012 16:49:31Posted by John Skorick, MyAKA Founder & CEO

Study examines privacy policies for mobile applications

Mobile security has been a hot topic as of late, and numerous application developers are revising and drafting privacy policies in order to help people protect their cell phone privacy. A recent survey conducted by the Future of Privacy Forum (FPF) found the percentage of both free and paid apps with a policy in place has increased sharply since September 2011.

The data shows the number of privacy policies has doubled from 40 percent to 84 percent on free applications on the iOS App Store for iPhones since last September. The number of policies for paid apps on the iOS platform did not see as big of a jump, as it went from 60 percent to 64 percent. The Google Play platform for Androids increased the amount of security in both free and paid apps as well - 70 percent to 76 percent for free and 30 percent to 48 percent for paid.

The study also looked to see if the privacy policy was accessible within the app itself. The findings showed 48 percent of free apps and 28 percent of paid apps made their privacy policies available on the applications' listing pages on the iOS App Store. For Google Play, 20 percent of free apps and 12 percent of paid apps had accessible privacy policies. If the policy was available on the application's website, but not the app itself, it was not counted.

According to TechCrunch, even though app developers have come a long way in providing consumers with the protection they need, they still have more work to do.

"App developers are starting to get the message that access to consumer data is a privilege, not a right," Jules Polonestsky, the co-chair of FPF, told the news source.